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Axis-Bank-eDGE Loyalty Rewards Program

Axis Bank, which is the 3rd largest private sector bank of India, has extended its popular loyalty reward point program called eDGE to its customers holding Current Accounts and also to those having its Travel Cards. The aim of this program is to reward the loyal customers of the bank. By extending this reward program to current account holders, Axis Bank has become the first Indian bank to do so. Till now, customers having savings accounts in Axis bank availed the benefits of eDGE loyalty rewards program. These customers had to maintain a minimum quarterly balance of Rs. 25000 in their accounts.

Loyalty Reward Program eDGE has become very popular

Axis Bank launched eDGE in 2013 and within a year this popular reward program has been extended to cover many kinds of transactions such as saving, investment, spending, and even borrowing. Customers can earn points under this program through any kind of relationship they have with Axis Bank. This is certainly very exciting as this feature of reward points is now applicable to people holding credit and debit cards and even to those who have travel cards from Axis Bank. No matter what kind of service you are availing from Axis Bank, you are entitled to receive reward points for your loyalty.

The program is available cutting across many banking relationships

To make its eDGE program readily accessible, Axis Bank has integrated it with its mobile banking app as well as internet banking facilities. Even those who make use of customer care and phone banking features are now eligible to receive their reward points for financial transactions in their savings and current accounts. Customers who receive their salary in their Axis Bank savings account can get their reward points and so can customers who make use of facilities such as Standing Instructions and ECS are eligible to receive these reward points. One can earn thousands of eDGE reward points by having different banking relationships with Axis Bank.

Mr. Rajiv Anand, who is the Group Executive & Head Retail Banking, Axis Bank, is feeling happy and excited. Addressing the audience, he said, ‘’The eDGE Loyalty Rewards have evolved from our Brand promise of being a true ‘partner in progress’ for our customers. While we continue to design and develop new products and services that meet our customers need, eDGE Loyalty Rewards offers customers an ocean of opportunities to earn reward points while Saving, Spending, Investing or Borrowing. The vast range of rewards and good online experience should further drive engagement and bonding with our customers.”

An Overview of Axis Bank

3rd largest Indian bank in private sector, Axis Bank has carved a niche for itself among its clientele that include not only large and small corporate but also those involved with agriculture as well as retail business. The bank is known for its high quality services that are being provided through 1947 branches located across the length and breadth of the country. The bank has a presence in 1263 cities and it has a network of 11245 ATMs all over India. Axis Bank is able to serve its customers through wide ranging products and services. It also has offices in many foreign countries such as Dubai, Singapore, Hong Kong, Abu Dhabi, and Shanghai.

One can learn more about the products and features of Axis Bank by visiting www.axisbank.com.

About Sanjay Tandon

Sanjay Tandon is a graduate engineer from IIT Varanasi. He has been writing as a freelancer for many years. He loves to write on various niches. He is passionate about politics and economy and spends his free time watching news channels. He is also an expert on relationships.

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