Why Content is Not the King?

Sep 15, 2014 Bhattarai Chiranjeevi Blogging & Social Media 0

Biggest marketing blogs keep explaining how the key to success is content. But the truth is completely opposite. Or let us say, that content is not the only main hero. It is high time that blogging myth should just disappear as it is holding back smart people.

Change your Mindset

If you read any post related to the unimportance of blogs, then do not get offended and judgmental. See the point and not just the negative title.

With time, things change. Try and understand that if people who were earlier supporting blog writing are now against the idea of being completely dependent on them, then they might have a strong reason. Hear it out.

With new information. New ideas develop and your personality needs to grow with it. Science, business, etc. is about getting better by exploring new facts. Therefore you can hold a different position after gaining new information.

Content was the Main Hero

The whole idea behind the myth that content is the king is the belief that brilliant content will help you succeed in online marketing. If you do not blog then it won’t be good for your business. For the maintenance of long term business, it was believed content was essential.

It is only partially true. It is taken on the face value and that creates all the misconception.

It presents a wrong idea to all the bloggers of how to get ahead. But the web keeps deviating from the old practices.

The reality is people themselves fail to understand the context as they neglect the text that accompanies the phrase “content is king”.

Three reasons why content is not the king

No Matter How Brilliant the Content is, It Would Never be Enough:Anyone can have good content on their sites. It is not a big task. The real task is promoting it. Bloggers do not get noticed even with epic content and this has been an issue with them since a time unknown. So when experts suggest that content is the king, they take it as a mantra. But sadly content is never enough. You need to know how to get the content across the audience. Reach out to your customers. Also make sure that the traffic that comes to you is profitable. You need to know how to convert it into a customer. And in that skill, one needs to master.
What to Do after the Promotion of Content?: Plan out an overall strategy. Content should be a part of it and placed correctly in the plan. You can spend a lot of time in researching and then writing articles. You can also take help of Facebook Ads to promote your content. The bonus point is that you are also getting a lot of traffic. But then what next? Bloggers hardly have an idea of what happens next. They need to have a plan to capture email subscribers. They need to know how to sell a product or promote one. This is known as funnel.
It is Okay to Have an Ordinary Content: Another fact that will hit you hard is that ordinary content is a hit.There are numerous viral sharing sites which just copy the content from other successful sites, create some attractive headlines, and make a lot of money. They take the advantage of Facebook algorithm that prefers catchy headlines and mesmerizing introduction.This content is loved by maximum number of people.These stories and videos are shared immensely and they also make you laugh for few moments. But they are not well-researched long articles. They are not full of sensible information or resources. Adsense ads also help them in making loads of money. And this way we realize that it is not always important to have a blog full of heavy content. It is only the catchy content which gets you attention.

What is the Solution?

Do not think that writing long articles is a waste of time. Because it isn’t. But that is not the only thing you must be doing.

Writing articles should be accompanied by-

Making Solid Strategies- Know what you want from your blog and know who your targeted audience. Make a plan of action you want your audience to take when they encounter your content. Without encouraging your audience towards an action, your content is just useless.
Not Hesitating from Experimenting- Do not stop experimenting as it is going to take you a long way. Keep investing in experiments and you will get more profit in return. Start with creating new promotional activities or split testing. The environment is constantly changing, make sure you change with it too.
Choosing Collaboration-Getting together is the best way of creating a pool of ideas.In this competitive market, you need to have a strong team against your strong opponents. This the only way you are going to survive.

Conclusion

Content is important and good content is all the more necessary. But it is not the key element. With only content, your business will reach nowhere. Make sure you use that content appropriately and get across your idea. Promote it well so it may be of good use to you and your business.