If you’re a simple online searcher, who doesn’t bother running background checks on websites, you probably don’t know about SEO. No wonder, your online business will head for a slump because of your hitched SEO knowledge base.

Note* SEO is a big field. Over the last few years, and especially after Google updates, things have changed. To get the most out of SEO, you have to learn, practice and share a little bit of your techniques with the experts. Otherwise, you’ll be implementing old school SEO tricks that are either no longer effective, or do not work anymore.

SEO, more commonly known as Search Engine Optimization, is a highly important technical part of the internet. Here, SEO’s importance could have been related to a website too. But seeing to the fact that optimization techniques have a huge involvement of internet, hence the “website” part was eliminated.

Have you ever noticed how those search results turn up, as per your keyword input in the “Search Box”, at Google or any other website? Sometimes you find a high degree of relevancy to your intended search midst the first few links at the first Google Search Result page. The only reason for that particular keyword to show up high on the list is because it was “optimized” properly by an expert optimizer.

As a result, the said website will be getting a lot of visitors from all over the internet, which in return will boost his/her page ranking and business. Those webpages, despite of entering the intended keyword, don’t show up at the first Google Search Result page. They haven’t been optimized properly.

Basic Truth of SEO;

One of the main reasons for anyone to show interest in the SEO field is because of monetary incentives. You can look around for people, who jump to a very ambitious start of being an expert online SEO. However, the basic and simple truth behind this phenomenon can be stated as;

A)     There are billions of SEO guys n girls like you out there.

B)      As much as SEO sounds easy, it requires a LOT of time pop up with desired effects.

C)      Even if you’ve followed all the steps, it doesn’t give any success guarantees.

Options A means that the Search Engine Optimization field is extremely competitive. There are other “ambitious” souls like you, who just quit the game after one week or so. This factor is directly linked to option B, which means that SEO techniques take time to come into effect. Normally it takes weeks or months for your client’s webpage to even show up at any online search engine website. Let alone, the Page Ranking game is far from that point.

Option C means that SEO is a huge game. There are no rules, just outlines that you’re supposed to follow. Once you’re in there, as an optimizer it is up to you to use your brains to dish out maximum results for your clients. For example, use Twitter or Facebook as a Search Engine Optimization technique.

Oh, and don’t forget to enlist/submit your client’s website to the search engine directory. If you won’t do that, the website will never get listed in the search results.