How to Increase Your Revenue via Remarketing

Sep 12, 2014 Bhattarai Chiranjeevi Blogging & Social Media 0

The easiest way to bring people back to your site is through remarketing which is an established marketing technique. Targeted users who earlier visited your website tend to come back and convert a visit into a sale via remarketing.

Facts about Online Shopping

The following proven facts would give you a clear picture of buyer’s buying behavior when he visits a site.

96% individuals only visit a website and do not make a purchase.
49% of individuals verify the site and product 2-4 times before making a purchase.
70% of the time people abandon online shopping carts
60% do not even buy a single item left in their shopping carts.

Importance of Remarketing

Remarketing has been used as a profitable marketing strategy by numerous companies and have shown great results in gaining customers and hence in increase in revenue.

To gain customers, 56% of companies use retargeting and 11% of brands use the same technique to achieve competitors’ customers.

Retargeting is also used for brand awareness and 43% of companies gain from this method.

Quick Guidelines for Your Remarketing Lists

You don’t need to have expertise in creating remarketing lists. Create and implement the following guidelines and you’d notice fruitful results very soon.

Start with creating maximum number of remarketing lists. According to the need of site visitors, prepare copy for the ads and landing pages.

It is not necessary to include every customer. Choose your audience wisely.

It is important to use highly bid and searched keywords. Though expensive, it is a perfect way to gain customers.

Be creative. Showing same ads again and again to the customers is not advisable. Set and test different impression caps.

Generic display ads are boring. Customize them according to the purpose, product and user. Marketing message should be clear and effective.

Consistency is also the key. Marketing message needs to be steady and dependable.

Individuals who have been converted into customers should no more be getting ads on their screens. With the help of conversion tracking, make sure you stop at the right time.

Strategies for Maximum Output

Each product category should have distinct remarketing list. This will help you in a better analyzing of the scenario.

When it comes to an abandoned cart, prepare a list for people who didn’t make a purchase for any reason. Send them emails. 40% of the time people open the abandon cart or the activity emails.

Also, companies which have sent a second abandon cart e-mail have experienced 54% increase in their revenue.

Another way is to present customers with similar items that they have purchased. It is likely that they will buy again.

Other marketing strategies like content marketing, AdWords and targeted display can also be used to profit the business. These strategies are well used and experimented and work in the favor of the industry.

Conclusion

Abandoned carts and untracked deals will not tend your business curve in a positive and profitable direction. Right remarketing lists, creative ads with consistent message, and accurately used keywords are the keys for a successful business.

E-commerce sites that display ads offering discounts convert the best.