Facebook to Launch New Advertising Platform

Sep 23, 2014 Tushita Blogging & Social Media 0

In order to improve the effectiveness of online ads, Facebook Inc is set to unveil a new advertising platform, the Wall Street Journal reported on Monday citing people with knowledge of the matter.

The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year.

With its help the marketers will be able to target Facebook users by measuring which ads users have seen, interacted or acted upon on Facebook’s services or on third-party websites and apps. Apart from that, the product will also provide a tool for marketers to buy ads to target Facebook users across the Web.

Microsoft had taken on Atlas with its $6.3 billion acquisition of digital ad agency aQuantive in 2007. But since it was not able to make it work for its own purposes Microsoft wrote off $6.2 billion of the aQuantive deal’s value in 2012.

Facebook counts 1.5 million advertising customers and the company’s ad business saw strong growth across all of its geographic regions, Chief Operating Officer Sheryl Sandberg told Reuters in July.

The world’s No 1 Internet social network, which lags behind market leader Google Inc in US market for online display ads, did not reveal how much it paid for the technology.

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Tushita

Tushita is a political writer at thenational.net. Her deep rooted interest in politics, passion for writing and craze for travelling define her. Writing since her school days, she aspires to write lifelong and make the world a happier place to live with the power of her pen.