Why is it Important to Respond to Blog Comments?

Sep 08, 2014 Bhattarai Chiranjeevi Blogging & Social Media 0

It doesn’t take more than few minutes to respond to each comment stated on your blog. If even someone asks a complex question, you can answer it in one go. But why should you? Here is a list of advantages and disadvantages of being active on your own blog.

Increase in Traffic

If the comments on your blog are not spam, then you have a huge amount of text on each page. With the increase in text, there will be an increase in long tail keywords for which you will be ranked. Thus overall traffic will increase too. Also, there will be repetitive visitors on your blog if you keep responding to comments. This is also a source of extra traffic as people like your response and genuinely wait to read it.

Increase in Sales

Comments can also impact sales. People who comment are generally interested in what you do and at the same time what you sell. They are not on your blog only to read but also to find other options to get more involved. They are the ones to buy memberships, thus increasing the sales.

Increase in Social Shares

People who like investing their time in your blog by commenting, also invest their time in sharing your content on social media. Individuals who comment are 294% more willing in sharing blogs than the non-commenters. As more and more comments get involved, it indirectly increases social shares and thus the social traffic.

Control Your Own Traffic

There is an option of linking a URL field in the comment box and every time you comment you can link a page of your choice. Of course, this increases traffic as everyone ends on your home page by clicking on the URL. You can direct visitors to a page of your own choice and definitely you will choose a page that matters.

Time Consumption Activity

The only con of the commenting activity is time consumption. Long comments get more people involved with you. With shorter comments, visitors might take you as a disinterested blog writer, thus decreasing their willingness to comment or revisit your blog. Well thought out responses generates positive return on investment. Don’t be a mediocre in responding to comments. Let people see your involvement and enthusiasm. If they are taking out their time to comment and read your response, you should return the favor and do the same.

Conclusion

Responding to comments is worth your time. It is important to have loyal and repetitive visitors. After all you are not writing blogs for your own self. For extra limelight, respond to comments on industry-related blogs too.