Since the 80s, customer loyalty has always been a big issue. First it started off with selling goods, merchandising, bartering, and then it turned into the spirit of encouraging repeat business. Servicing and supplying transcended into the loyalty factor; a huge benefit to those sellers who know how to make use of it.

Why do I sound like a business school teacher? Never mind. The point is that no matter how good a product is, if it doesn’t have loyal customers, it will eventually fail. By the way, good product and disloyal customers are hardly two synonym terms. If something works great and does its job as advertised, there’s no point in thinking about the loyalty stuff. Customers will eventually start pouring in like insects.

Cellphones, Customers and Customer Loyalty – It’s a Trifecta!

Customer loyalty is one of the many needed things that a company craves. Some surveys have indicated that users of modern cell and smartphones are not exactly loyal to their companies. Research companies conducted survey among respondents from UK, Germany, China, Spain and Brazil. There were other countries in the portfolio as well, but most of the respondent population was from the above stated countries.

On a scale from 1 to 10, 2% people felt that they wanted to remain loyal to their companies. The other ones felt that they have the liberty of pursuing better and faster technology modules because it was their money in question.

That basically means that if a buyer has been buying products from Company A for years now and Company B suddenly releases something better, the said buyer will be off like a gust of wind. A little or NO amount of users wanted to prefer the OS. Especially female users just wanted to stick with the apparent visual appeal of a cellphone. They don’t care whether the smartphone has iOS or Android OS loaded in it.

Here are some other updates concerning the survey…

-          21 percent of customers planning to choose a Windows OS for their next phone purchase. 

-          Nokia’s perennial Symbian also ranked low at 24 percent. 

-          Google’s Android scored 28 percent. 

-          RIM’s BlackBerry OS scored a healthier 35 percent.

Currently, the cellphone stores judge products on the basis of their overall degree of activeness. It wouldn’t be a surprise to hear someone asking for a “fast” smartphone. That’s just how they roll these days.